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MTV launches animated series ‘Wulffmorgenthaler’ on mobile TV
MUMBAI: Created exclusively for MTV Mobile TV, MTV Networks International has launched its made-for-mobile animated series Wulffmorgenthaler inspired by the world famous comic strip of the same name.
The Wulffmorgenthaler shorts, a coproduction between MTVNI and Mikael Wulff and Anders Morgenthaler.
Comprising 20 short animations featuring the comical twists of different characters and storylines, it is available on MTVNI‘s mobile TV channels and mobile video on demand across Europe, Australia and the US for eight weeks.
It will be distributed on MTVNI‘s broadband services, according to media reports.
MTVNI has 20 mobile TV channels in 19 countries.
“Wulffmorgenthaler delivers on our promise to provide audiences with the most original, compelling content on multiple platforms around the world. These edgy animations will offer audiences a new, bite-sized burst of humour and creativity that only MTV can offer,” said MTVNI senior VP digital media Gideon Bierer.
The Wulffmorgenthaler shorts join MTVNI’s other made-for-mobile productions including Head and Body, produced in partnership with Motorola.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
