DTH
Reliance, Orbit target Middle East hospitality industry with RiTV
MUMBAI: Telecom service provider Reliance Communications in association with Orbit Communications Company (OCC) has launched RiTV, which is an interactive television, broadband and media solution.
OCC and Reliance Communications have introduced a “Go to Market Strategy” that offers a variety of interactive TV services. RiTV was demonstrated at the three-day ‘The Hotel Show’ held at the World Trade Centre, Dubai.
The new multi media solution delivers on-demand entertainment, internet access and information services through an intuitive interface. It is said to be compatible with a variety of television screens including Plasma and LCD screens and through a remote and keyboard multiple service offerings can be accessed.
RiTV is believed to present opportunities to develop a new revenue stream for Hotels.
RiTV CEO Gurjeet Sandhu has been quoted in media reports as saying, “The cutting edge guest room media solution offers new incremental revenue streams for hoteliers. We look forward to tap the tremendous potential of RiTV to all existing hotels as well as thousands of hotels scheduled for construction in the Middle East.”
The latest Hotel Interactive system, is expected to enhance the customer value proposition for the hospitality industry in the Middle East. Through an interface with a hotel’s Property Management System, it also has the ability to extract data relating to customer behaviour and preferences.
OCC business development manager Fadi Ghazzaoui added, “RiTV is a powerful interactive guest room solution offering high quality experience for guests. The system can be customised as per the need of hoteliers and has capabilities to be scaled up to meet the future needs of hotels and their guests. We will also offer integrated solutions encompassing a gamut of TV Channels, movies, Internet via Satellite and VOIP (Voice over Internet Protocol) solutions to the Hospitality market.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
