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Online channel MediaZone to provide coverage of Wimbledon
MUMBAI: Online broadcaster MediaZone, has announced a partnership with the All England Lawn Tennis Club to provide live and on-demand broadband video coverage of Wimbledon.
The new service, Wimbledon Live, is available globally at www.wimbledon.org/live, and will include live and on-demand broadband broadcasts of more than 250 matches from up to nine concurrent courts — an unprecedented depth of coverage for this world-class event.
MediaZone CEO Michelle Wu says, “It is an incredible opportunity to serve as the Worldwide Broadband Partner to the Wimbledon Championships and provide the most in-depth tournament coverage available via the internet to date. The Wimbledon Live service we‘ve developed with the Club provides an intimate feel for the atmosphere at Wimbledon 2006 to tennis and sports enthusiasts around the world, allowing them to share the experience at their leisure throughout the championships.”
From the first round through the finals, Wimbledon Live will feature the most comprehensive full match coverage available, as well as three free Radio Wimbledon channels of live commentary and 10 hours of classic archive footage showcasing rallies and matches that have taken place throughout the history of the tournament. To better serve the international community, the entire site will be localized in Chinese and an overview of the subscription will be available in French, Italian, German, Spanish, Portuguese, Korean and Japanese.
Wimbledon Live will be integrated with the official Wimbledon website, www.wimbledon.org, which allows viewers to combine video coverage with player information as well as live scoring and statistics from all matches at the championships.
All England Lawn Tennis Club CEO Ian Ritchie says, “We are thrilled by the relationship forged with MediaZone to offer, for the first time in the 120 year history of Lawn Tennis Championships at Wimbledon, daily live online coverage of the tournament to tennis fans around the globe.
“Given MediaZone‘s extensive experience successfully broadcasting live sporting events globally via the Internet, we feel they are the ideal partner to distribute the tournament to audiences worldwide.”
A special advance order All Access Pass for Wimbledon Live is available for GBP 9.95 in the UK and $19.95 in the US and the rest of the world prior to the first day of competition.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
