News Broadcasting
100 million mobile TV broadcast subscribers by 2010: In-Stat study
MUMBAI: Research recently conducted by In-Stat suggest that by 2010 end, mobile TV broadcast subscribers worldwide will reach 102 million, a giant leap from 3.4 million in 2006.
The market research firm stated that for cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, thus, carriers are turning to mobile TV broadcast networks, which have a much lower cost per bit for video delivery.
According to an official release, recent research by In-Stat found the following:
– There are positives and negatives to each standard, but each has a vendor eco-system behind it to enable deployment today.
– 2005 was the year of the first deployments, with ongoing trials in many parts of the world.
– Mobile carriers, mobile TV network operators, and content providers will soon be testing business models to determine what mobile phone subscribers are willing to pay to watch and what advertisers are willing to pay to reach them.
In-Stat analyst Michelle Abraham says, “The greatest challenge for mobile TV broadcast operators is to acquire the spectrum necessary to offer services. Spectrum availability may determine which of four standards is chosen, and also impacts the business case for the deployment of a network.”
The research, “Mobile TV Broadcasting Now Out of the Gate” covers the worldwide market for mobile TV services. It includes forecasts for mobile broadcast TV subscribers, average revenue by subscriber and revenues by region through 2010. It also contains analysis of competing mobile broadcast technologies and current deployments and trials, adds the release.
In related research, In-Stat’s January 2005 consumer survey found that over one in eight respondents expressed an interest in purchasing mobile video services even though those services were not yet available. Interest in mobile video outpaced all other applications such as gaming, downloadable music and broadcast music.
This research is part of In-Stat’s Multimedia Broadband Service, which provides a worldwide, comprehensive perspective of multimedia broadband markets, analyzing cable, video-over-DSL, DBS, and IPTV services, and digital terrestrial broadcast. It examines subscribers, business models, industry agendas and key cross-market combatants, the release adds.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
