Kids
CN gets on to DD with a branded block
NEW DELHI: Not content with ruling the kids’ space in India via satellite, Cartoon Network now wants a slice of terrestrial viewership too.
On Monday, it announced a new one-hour programming block, Cartoon Network Duniya, on Doordarshan National.
Starting 8 July, the new block will air every Saturday from 10:30 am to 11:30 am. and will feature two of Turner’s most popular and successful original productions, M.A.D. (Music, Art and Dance) and Codename: Kids Next Door.
Cartoon Network Duniya will also showcase other popular series, including Turner’s most awaited original production, Galli Galli Sim Sim, the Indian version of globally renowned pre-school series, Sesame Street.
“Doordarshan’s extensive reach across India will enable kids in non-C&S homes to enjoy Turner’s engaging original production that has so far been limited to C&S homes. In the preliminary stage, the highly rated M.A.D. and popular animation series, Codename: Kids Next Door will serve as the perfect introduction to new viewers,” an official statement quoted Turner International India MD Anshuman Misra as saying yesterday.
Misra added that later in the year Galli Galli Sim Sim will further enhance the appeal by showcasing content that is both educational and entertaining in nature.
M.A.D. is an off-the-wall, interactive journey for 8-12 years olds and their families and is filled with fun tabletop ‘makes’, dynamic performances, a bit of humour and some art stunts.
Galli Galli Sim Sim is an initiative undertaken by globally recognised, Sesame Workshop and Indian kids’ entertainment leader, Turner India.
The show is aimed at serving the 157 million children under the age of six in India and is committed to supporting India’s Sarva Shiksha Abhiyan or universal access to education.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
