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FremantleMedia to make shows available for net download
MUMBAI: Format creator and distributor FremantleMedia and Arts Alliance Media have signed a deal for users to download episodes to their PCs and certain portable devices and view them either on a rental basis or keep them on their hard drives to watch whenever they want.
Fremantlemedia has granted rights to Arts Alliance Media-which provides digital film distribution services in Europe – to make up to 200 hours of classic comedy available to UK broadband internet users. Programming will be sourced from the FremantleMedia and talkbackThames catalogues and will include hit programmes such as Men Behaving Badly, Goodnight Sweetheart and Tommy Cooper.
The content will be available later this year via a dedicated website as well as via Arts Alliance Media‘s download partners which currently includes download and DVD rental site, Lovefilm and AOL, which has over 2.2 million members in the UK, of which more than 1.3 million are broadband members. Additional partners for download distribution will be announced over the coming months.
FremantleMedia Enterprises CEO David Ellender, says, “This deal represents a central part of our new media strategy which involves us engaging with the consumer across a number of new platforms that are being opened up at present. Arts Alliance Media is the leading download company for the studios and has a reputation and track record second to none in this field. We are very excited about establishing a relationship with them as they move into the TV sector.”
Arts Alliance Media president Mark Livingstone, said, “We are pleased to be the first to partner with FremantleMedia in a deal which further establishes Arts Alliance Media’s reputation as the premier content provider for download services. FremantleMedia‘s content of classic TV comedy adds to our extensive library of feature titles which we look forward to rolling out to our existing and future partners.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
