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Verizon Wireless delivers ‘Rock Star: Supernova” content to its customers
MUMBAI: US wireless network operator Verizon Wireless is giving its customers a front row seat to the music based reality show Rock Star: Supernoa which airs in the US on CBS.
In India, the show airs on Star World.
Verizon Wireless customers can not only help choose the next lead singer of a newly formed group of former members from some of the most acclaimed American rock bands – including Tommy Lee (Motley Crüe), Jason Newsted (Metallica) and Gilby Clarke (Guns N’ Roses) – but they can also V Cast video performances from the show, V Cast music downloads, ringtones, ringback tones and wallpaper.
For the uninitiated Rock Star: Supenova is produced by reality TV guru Mark Burnett. It is a reality show that combines the world of rock music with a relationship-style unscripted drama performance competition. The lives of the contestants will be broadcast twice a week throughout the series from a Hollywood Hills mansion. The winner will front a new rock group Supernova.
Verizon Wireless V Cast customers can catch the latest action from the show with video content on their V Cast-enabled phones. Fans can watch musical performances, behind the scenes footage and eliminated performer interviews, as well as news coverage of post-show interviews. Customers also can check out each contestant’s performance from every show by visiting the V CAST Showcase Channel in the Entertainment aisle on V CAST-enabled phones.
Immediately following every show, Verizon Wireless customers with V Cast music-enabled phones can download the full song of each contestant’s performance to their phone. Customers can also get ring tones and Ringback Tones of these performances, plus the original versions of the songs by the original artists, from the V Cast Music catalogue.
V Cast will also feature the latest in music from the show in V Cast Music. This includes contestants’ cover performances and full music downloads. Verizon Wireless’ V Cast Music is the world’s most comprehensive, over-the-air mobile music download service with more than one million songs available for download.
Verizon Wireless customers can also purchase ringtones and Ringback Tones to personalise their phones from a selection of music from the show with the VZW Tones Deluxe application on select Get It Now-enabled phones. Customers can also choose from a variety of “ROCK STAR: SUPERNOVA” wallpaper options by visiting getPIX on their phone, selecting featured PIX and then Rock Star Ring Tones and Graphics on Get It Now-enabled phones and purchasing select content.
Verizon Wireless customers with text messaging-capable phones can vote for their favourite contestant each Tuesday night following the performance show. To vote, Verizon Wireless customers send the text message with the word “VOTE” to the ROCK plus the number for their favorite contestant
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
