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Phillips India launches on the go MP3 players
MUMBAI: Phillips Electronics India has launched the GoGear Portable Digital Audio MP3 Players range.
Phillips says that its GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving the user ‘ultimate control‘ over playback and browsing. Your Music, Your Data on the go – everyday
Philips has launched the GoGear Portable Audio MP3 Players range in an effort to deliver on its recently launched Brand Promise of “Sense and Simplicity”. The Philips GoGear MP3 Players range offers great benefits such as providing convenient wire-free USB transfer, adequate memory storage in the range of 512 Mega Byte -1Giga Byte, voice recording facility, a battery life of 8 hrs, audio playability of MP3, WMA and WAV.
Phillips India dierctor entertainment solutions Gunjan Srivastava said, “Through the launch of the Phillips Go Gear Portable Digital Audio MP3 Players, Phillips aims to make this segment affordable to a broader base of Indian consumers, who are young at heart and enjoy the music experience. Phillips has always worked towards bringing cutting edge technologies and providing ‘value for money’ to the consumers.
“Phillips GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving you “ultimate control” over playback and browsing.”
The Phillips GoGear Portable Digital Audio MP3 Players range is available at select multi-brand Consumer Electronics outlets and Mobile phones counters in addition to the Arenas- network of exclusive Phillips Brand shops, in key cities, spread across the country.
In conjunction with the Go Gear MP3 Players launch, Phillips in partnership with Radio City has sannounced a contest for Bangalore consumers called The Phillips GoGear Contest, that allowed music enthusiasts to create a play list of their favourite songs and send it to Radio City. The contest attracted a large number of participants and many of them got a chance to win Philips GoGears, invites to the special launch party and one mega prize of being a ‘DJ for a night‘.
At a press conference, Neema Shariff, the participant with the best play list, was declared as the winner of the contest. Followed by the Press Conference, the winner got a chance to be the DJ for a Night and play her song list along with the famous DJ Chico at a party specially organised by Philips to celebrate the launch at Club Noir, Le Meridien – one of the most happening pubs of Bangalore.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
