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Woosh in internet television deal with Sky TV
MUMBAI: New Zealand based wireless telecommunications operator Woosh has enterted into a deal with New Zealand‘s main pay-television operator Sky Television to deliver channels straight to subscribers online.
As part of the deal, Woosh has secured rights over 2.3GHz spectrum owned by Sky. The two companies have combined the spectrum rights they own to provide TV, voice and broadband over the airwaves.
Commenting on the deal, Woosh chairman Rod Inglis says, “This is the next step in our evolving business strategy as Woosh moves to being a fully convergent kiwi telecommunications services company. Wimax will inevitably be part of any full service telecommunications business. Securing Sky as our pay TV content partner is a major boost for Woosh especially as we start to move towards Internet Television or IPTV.”
Woosh already has spectrum rights and arrangements with other rights holders to give it the capacity to deliver the fast evolving full suite of Wimax services, according to an official release.
Inglis says “You need at least 50MHz of spectrum to be confident you can match up to the future demands that will emerge with Wimax deployment in New Zealand.”
Wimax is a broadband wireless standard, often called Wifi on Steroids, initially promoted by Intel and now adopted by many of the worlds’ leading wireless technology vendors.
Sky Television chief executive John Fellet says, “Sky believes there is an exciting future in delivering content services over Wimax. Woosh has emerged as one the nation’s leaders in broadband wireless and we look forward to working together. We support Woosh’s view that normal spectrum renewal rights be granted to enable rapid deployment of Wimax services.’
Inglis advises that Woosh investors are committed to a substantial build out using the spectrum.
Partnerships with third party platform providers such as Woosh form an integral part of Sky’s strategy to deliver to consumers “what they want, when they want it, on any device.
In the United States, satellite TV operator DirecTV has announced US$2B to support a broadband wireless rollout offering phone, broadband and pay TV services. This follows similar major announcements by SprintNextel and Clearwire in the USA totalling billions of dollars. Intel, Motorola and Craig McCraw, a billionaire wireless pioneer, are funding the Clearwire deployment.
In Australia, the satellite TV operator Austar has announced a widespread WiMax rollout to complement its pay TV services and a similar offering from Unwired in Australia’s urban areas.
Under New Zealand’s progressive spectrum management regime Woosh has been able to conclude deals with Telecom and Sky; spectrum in the 2.3 GHz band (a Wimax standard) has been consolidated and reconfigured so that it can provide broadband services using the Wimax technology that is now becoming available.
Woosh intends continuing with its current UMTS standard TDD network which operates in the 2.0 GHz band. WiMax will be an overlay in the network, as said in the press statement.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
