MAM
TV18 & SAIF’s Home Shopping Network appoints Sundeep Malhotra as CEO
MUMBAI: Television Eighteen has appointed a chief executive officer for its yet-to-launch Home Shopping Network. Pepsi Foods Ltd executive VP- sales Sundeep Malhotra has been named as the CEO for the Home shopping channel.
At Pepsi Foods LTD, Malhotra was spearheading Modern Trade & On Premise channels for Pepsi’s Indian subcontinent beverage businesses. Apart from his five year stint with PepsiCo, he also has over 15 years of experience in the retail industry, working with companies like Bata and Benetton, informs an official statement.
Early this year, TV18 had announced the launch of the Home Shopping Network in association with the SAIF Partners.
According to TV18 CEO Haresh Chawla says “Sundeep brings with him an immense knowledge of both consumer behaviour and fast changing channel and sales dynamics which are critical for this business. I am confident that his robust consumer orientation and his diversified retail and organised trade experience, will give Home Shopping Network a cutting edge.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
