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Star offers to shake hands with Dish TV
NEW DELHI: Star and Dish TV move towards a consensus by shaking hands even as the launch of Tata Sky‘s DTH service is imminent.
A day before the Supreme Court is to hear a case on channel pricing, Star today delivered to Dish TV, country‘s first pay DTH platform, the integrated receiver decoder boxes that would enable the DTH operator to access Star channels for redistribution purpose.
Some formalities are yet to be completed, both the companies said.
Dish TV CEO Sunil Khanna added, “It might take a couple of days for us to start beaming the Star channels on the platform as the boxes need to be tested.”
As per a directive of the disputes tribunal TDSAT (Telecom Disputes Settlement and Appellate Tribunal), Star has offered its channels to Dish TV at Rs 27 per subscriber a month. Dish would also not pay any minimum guarantee money to Star.
A spokesperson for Star India said that in deference to TDSAT directive an offer was made to Dish TV despite the latter moving the Supreme Court on the tribunal order.
Not clear at the moment is what would happen to a Supreme Court case, which was filed by Dish TV some time back. Dish had petitioned that instead of Rs 27, the Star channels should come to it cheaper as Star had offered its channels to Dish some years back at one-fourth the price paid by cable ops.
The price of Rs 27 fixed by TDSAT for Star bouquet of channels is 50 per cent of Rs 54 that a cable operator presently pays.
Dish TV sources said the Supreme Court case is likely to continue, but is unlikely to have much of a bearing on the present truce called by Dish and Star. The apex court will be hearing the Dish TV petition on 4 August.
Dish TV has been waging a legal battle for over a year to get Star and Sony-Discovery channels on its platform. The Sony-Discovery One Alliance recently signed up with Dish TV.
Meanwhile, Dish’s Khanna said that a price revision of the monthly subscription would be decided in a few days time. “In all probability, Star Plus and other popular channels would be part of Dish TV’s basic tier of service, which also includes other mass general entertainment channels like Zee TV, Sony and HBO.”
Also Read:
TDSAT to Star: give channels to Dish TV
Dish moves TDSAT against Star
TDSAT puts a lock on any DTH operator carrying Star channels
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
