News Broadcasting
Pix looks to grow further through original content
MUMBAI: It has been a little over four months since Sony’s English movie channel Pix went on air. The channel positions itself as being different from the competition by airing films which tell a good story, regardless of when they were made.
In July, to add variety the channel launched the interview based show Inside The Actors Studio. Now it is looking at putting out original content.
Speaking to Indiantelevision.com, Pix business head Sunder Aaron says, “We are looking to have two, perhaps three shows of our own on air some time after the Diwali festival. We are looking at talk shows and other concepts. It could be Bollywood stars talking about their favourite Hollywood films. We are also looking at a show that examines current trends in film, both in India and abroad.
“We are also looking to do reviews of current films. In the future we will acquire films from independent and medium sized studios. Our main focus is on whether a film tells a strong story. After all, a big budget, big name stars, costly visual effects do not necessarily make for a great film.”
Aaron also claims that in terms of GRPs and reach Pix is ahead of Zee Studio. “There is still room for improvement here though. We have received an encouraging response from cities like Bangalore and Chennai.” Not surprisingly, information available with Indiantelevision.com indicates that Pix had to pay carriage fee to cable operators so as to ensure that the channel had adequate visbility among viewers.
Says Aaron, “We will now go out to the market and target media agencies to advertise on Pix. We waited to establish our distribution as well as viewership. Our audience is not the teenager who likes flashy blockbusters.
“It focusses on the discerning viewer. While our TG is 15-44, time will tell whether our channel attracts an older set of viewers (25+) compared to the competition.”
Pix has also rolled out a marketing campaign which is in the form of among other aspect hoardings. It is being done in the six metros. The message is that the channel watches many movies before handpicking a few for the viewer. The aim is to convey the message that a lot of thought goes into choosing films for that select audience that wants and expects only the best. There are also radio spots. Pix also has a presence in multiplexes in the form of slides and a radio programme. Pix also has an on-air competition. Viewers can answer simple questions by sending an SMS to 2525.
When asked whether Pix is becoming associated with nostalgia, Aaron said that while that may partly be the case, people watch it and stay with it for the stories. “When we brought actor Will Smith down for the launch of the channel, he said that it was Pix’s commitment to storytelling that attracted him to it. He felt that there was a need on the part of Hollywood to get back to the basics of solid storytelling. Perosnally, I am happy to see that this is the case. The films that were nominated for the best picture Oscar this year all had strong stories.”
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
