News Broadcasting
Zoom launches L’Oreal Paris Elite Model Look 2006
MUMBAI: The lifestyle and glamour channel Zoom has announced its latest client led initiative – The L’Oreal Paris Elite Model Look 2006. The event saw the official launch of the model hunt platform in India and unveiling of the logo at The Leela Kempinski in Mumbai.
The announcement of the Indian leg of the international model hunt was made by the panel comprising Zoom business head MK Anand, L’Oreal Consumer Products division (India) director Phillippe Raffray, Elite India CEO Sushma Puri and reigning Miss India-Universe 2006 Neha Kapoor.
Speaking to Indiantelevision.com Zoom business head MK Anand says, “We will be airing a 10 episode series that takes a look at the reality shoot at the training sessions at Goa and the finale. A large part of the reality show is going to be produced by the internal team at Zoom and we are looking at finalizing a production house for the grand finale. It will depend on whether the finale will be a standard one or have a complete international template.
“Plus, being movers in the lifestyle glamour space, we do not want any other channels getting in to this space and are looking at blocking all such similar events. Here, we are looking to marketing this event in a big way. L’Oreal has been advertising with us since the beginning so we are happy to bring this property to them and vice versa. Additionally, this also helps us get exclusive access to content on the behind the scenes reality show,” says Anand.
Adding that the Times Group had in the mid -1990’s held the Elite hunt and the winners then – Ujwala Raut and Sheetal Malhar – have got global recognition, Anand says, “We got in to a different trajectory with the reality series Bannungi Main Miss India and with this event, we hope to consolidate our position. With our tie up with L’Oreal, we are hoping to throw up the next Indian modeling superstar through this hunt.”
Giving details of the hunt, Anand says, “The auditions will be held between 2 to 9 September. Twenty girls will be chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September. The finale is on 18 September and the first episode will be aired a week later.”
All the grooming sessions will be held at The Leela Palaces & Resorts, which is the official venue sponsor for the event. Fitness expert Leena Mogre will be monitoring the sessions in Goa.
Commenting on the association with the event, Raffray said, “Beauty is a core part of our business and we see this event as a fantastic opportunity for fresh modeling talent in India to the forefront. Our association with Elite, one of the most prestigious modeling networks and Zoom, India’s glamorous lifestyle channel creates a unique showcase for contemporary Indian beauty.”
“The Elite Model Look is a platform for young Indians girls to get international recognition. We will be scouting for talent in six cities across India. The winner will represent India in the finals of the L’Oreal Paris Elite Model Look 2006, to be held in Thailand,” says Puri.
Diamond jewellery firm Ira is an associate sponsor to the event.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
