AD Agencies
Prasanth Kumar re-elected president of AAAI
Mumbai: Group M Media (India) Pvt Ltd South Asia Prasanth Kumar, was re-elected as President of the Advertising Agencies Association of India (AAAI) for the year 2023-24 at the Annual General Meeting of AAAI held on 1 December.
Havas Worldwide India CEO Rana Barua was unanimously elected vice-president of the association.
Other elected members of the Board in alphabetical order are:
Sam Balsara (Madison Communications Pvt Ltd)
Tanya Goyal (Everest Brand Solutions Pvt Ltd)
Vishandas Hardasani (Matrix Publicities and Media India Pvt Ltd)
Mohit Joshi (Havas Media India Pvt Ltd)
Kunal Lalani (Crayons Advertising Ltd)
Chandramouli Muthu (Maitri Advertising Works Pvt Ltd)
Sridhar Ramasubramanian (Beehive Communications Pvt Ltd)
Vikram Sakhuja (Platinum Advertising Pvt Ltd)
K Srinivas (Sloka Advertising Pvt Ltd)
Publicis Group South Asia chief executive Anupriya Acharya will be the ex-officio member of the AAAI Board for 2023-24 as AAAI’s immediate past president.
On this occasion, Kumar said, “I am deeply grateful to the members of the AAAI for re electing me as President, a role I accept with great honor and responsibility. Our collective vision is to strengthen an inclusive environment, actively engaging with all stakeholders to shape a dynamic and future-ready organization. Our commitment is steadfast in strengthening unwavering support for every member, recognizing that while we have achieved few milestones together, there is still a considerable journey ahead. This prospect excites us; it fuels our motivation. When we collaborate and exert our combined efforts, we not only enhance each year for everyone involved but also solidify our resolve to be architects of change within our industry. We stand dedicated to not just witnessing but actively creating a transformative era, steering our organization towards new horizons of innovation and impact.”
On his appointment as vice president, Barua said, “I am passionate about policymaking that leads to impactful and positive changes to the advertising industry, that benefit all the stakeholders, including, media, consumers, and advertising agencies. I believe in the potential of advertising to foster economic development and enhance meaningful social changes. I look forward to collaborating with the AAAI members to bring these shared goals to life.”
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
