iWorld
IPRS inks MOU with KOMCA
Mumbai: The Indian Performing Rights Society (IPRS) and KOMCA (Korea Music Copyright Association) have signed an MOU, whereby KOMCA and IPRS join hands to organise events that aim to enhance awareness, knowledge, and collaboration in the field of copyright (e.g. seminar on the latest copyright issues for the music industry), music creation (e.g. song-writing camp), and collective management (e.g. sharing experiences on best practices) for music creators. Fostering cross-border music between India and Korea.
Music is the core cultural wealth of nations like India and Korea with melody being at the heart of popular music. Indian music with its legendary legacy emanating from its various regions has been a top draw across the world. Blessed with catchy rhythms and chorus sections like Indian music, Korean Pop music is globally, well-received and amenable to blending with Indian music in its true elements. This, we believe, is just the beginning of a deeper association between the music talents of the two countries and will add a slew of listeners, consequently upping revenues. Given the open world we inhabit, it is in the best interest of the creators on both sides to be cognizant of their rights to maximize their earning potential. The MOU’s intent to arm the creators with this basic know-how has to be viewed in this light.
With the IPRS ever alert to widening the reach of the Indian music industry, it was only a matter of time before a solid MOU between the two associations came to fruition. The MOU is the true harbinger of an expansion phase that will give the music industry a wider spectrum. IPRS members and other Indian artists are also in line for better royalties, recognition and newer opportunities with this new development.
Legendary lyricist, screenwriter, poet, and IPRS chairman Javed Akhtar expressed his satisfaction with the same, stating, “The recently established collaboration with KOMCA ushers in a transformative period, encouraging a dynamic interchange of creation between India and Korea. Our narrative revolves around breaking down barriers, creating opportunities, and envisioning a world where creators and creativity flourish. We look forward to more collaborative initiatives for our members in the near future. “
Commenting on the same, IPRS CEO Rakesh Nigam shared his thoughts on the collaboration, stating, “The MOU with KOMCA represents a pivotal step in fostering a dynamic cross-cultural music exchange between India and Korea. This collaboration symbolizes our commitment to nurturing creativity while ensuring creators’ rights are protected. The MOU is poised to be a pivotal step in creating a transformative journey that opens up new avenues for creative partnerships and innovation among our esteemed creator members.”
KOMCA general manager Giseob You shared his views stating “KOMCA x IPRS MOU paves the path towards a stronger bond between the two societies. Korea Music Copyright Association (KOMCA) and IPRS, representing the author-composers of two musically rich countries, will now work together to spread awareness on creators’ rights and create new opportunities for the promising talent of both countries through music collaborations and partnerships.”
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
