Kids
General Mills & Disney unveil 3 character based cereal variants in US
MUMBAI: General Mills and Disney Consumer Products have come together to introduce three new Big G cereals: Disney’s Little Einsteins Fruity Stars, Disney’s Princess Fairytale Flakes and Disney’s Mickey Mouse Clubhouse Berry Crunch in the US market.
“These new cereals make it easier for moms to give their kids a nutritious start to the day at an affordable price,” said General Mills marketing manager Kerstin Peterson. “With great taste and nutrition – and the appeal of Disney’s characters – these cereals will make breakfast fun for everyone.”
According to an official announcement, Big G’s Disney cereals provide at least eight grams of whole grain per serving (at least 48 grams recommended daily) and 10 percent of the Daily Value of calcium. These cereals comply with Disney’s food guidelines for Disney-licensed cereal products, which allow Disney characters to appear only on kid-focused products that meet certain requirements, including limiting the amount of calories, fat, saturated fat and sugar. Each variety is priced at $1.99 per box.
“Disney is in a unique position to help make nutritious products appealing to kids,” said Food, Health and Beauty for Disney Consumer Products, North America vice president Lance Gatewood.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
