Kids
Shemaroo in marketing drive for the launch of BookBox
MUMBAI: ‘Edutainment’ is the buzz word for kids all over the world today. With the boom in DVD technology, children cannot be left behind and need much more than just entertainment.
To capitalise on this home video major Shemaroo has tied up with Crossword Book Store to screen Children’s Film Shows at various Crossword Book Stores across India
The show runs for half an hour and the stories screened are taken from their exclusive kids product BookBox which is Internationally Acclaimed and which has Won Awards from World Bank’s Global Innovation, Stanford University, Tech Museum of Innovations, The Institute for Social Inventions, London (U.K.) and The Manthan AIF Award. BookBox is available on stands for Rs. 99. In Mumbai the screening takes place on Sunday 25 February 2007.
The Film Show will be followed with a Claymation or Colouring Contest. This event has been conducted at the Juhu and Mulund Crossword Book Store where the response was encouraging the firms says.
Shemaroo Entertainment VP Hiren Gada says, “This edutaining film screening will definitely help in reaching out to parents across India. BookBox being a breakthrough kids product needs to catch the attention of parents all over. And this National Campaign will ensure awareness among parents, schools and teachers about this award winning, internationally acclaimed kids product.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
