DTH
Ofcom to look into Sky buying into ITV
MUMBAI: The Department of Trade and Industry (DTI) in the UK has ordered that country’s media watchdog Ofcom to investigate pay TV service provider BSkyB’s purchase of a stake in commercial broadcaster ITV.
The aim is to see how this might affect pubclic interest.
The British trade secretary, Alistair Darling, has asked Ofcom to review whether BSkyB’s purchase of a 17.9 per cent stake in ITV “raises public interest concerns about the number of different owners of media enterprises”.
The move reports state is a victory for Virgin Media. It has been lobbying for an investigation. its argument is that the investment in ITV by a firm that Murdoch’s News Corp has a stake in threatens media plurality in the UK.
Ofcom’s initial findings will be submitted by 27 April. This could result in the BSkyB stake in ITV being referred to the Competition Commission for a fuller investigation. Last year in November BSkyB had purchased for £940 million 17.9 per cent of ITV.
Cable firm NTL now known as Virgin Media had tried to buy ITV for £5 billion. Sky says that its minority shareholding in ITV has no bearing on the considerations of the public interest test relating specifically to media plurality. It says that it is inconceivable to suggest that, as a result of a 17.9 per cent shareholding in ITV, Sky would be able to influence ITV’s broadcasting strategy or policies, including programming or editorial decisions, which remain entirely the responsibility of the board.
Sky adds, “In its short history, Sky has fundamentally increased choice for viewers, consistently pioneered innovations, invested in and developed quality on-screen content, and is now challenging incumbent telecom and cable providers with lower-cost broadband and phone services. Sky makes a significant contribution to plurality in the highly competitive media sector.”
Meanwhile BSkyB could take a hit of up to 20 million pounds if it loses a deal to show its basic channels on Virgin Media. Interestingly though analysts say that it is the other firm that could suffer more in the long run. The deal concludes on 28 February 2007.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
