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Shemaroo organises a digital intermediate, film restoration seminar
MUMBAI: A few days ago a Digital Intermediate and Film Restoration Seminar was organized by Shemaroo. The firm also launched its new studio facility exactly performing the same functions of DI and film restoration. There were speakers from DaVinci (USA), Digital Vision (Sweden), Thomson (France), Laser Grpahics (USA) and Bright (USA). They addressed the guests on new developments in digital technology for film post-production business. People from the film fraternity – producers, cameramen, film editors, directors and rechnicians were present. |
Shemaroo says that Shemaroo Studio is devoted to post production for telecine transfer, DVD/ VCD authoring and graphics set-ups – is well known for their in house state-of-the-art complete studio facilities. They have now incorporated solutions with Thomson “Spirit 4K” Datacine, Davinci “2K Plus”, Digital vision 2K DVNR, Bright systems Storage area network (SAN and NAS), Digital Vision – Nucoda “Film Master” suites for DI and DaVinci “Revivals” for Film Restoration and Lasergraphics Film Recorder “P4”. In visual effects and graphics area Shemaroo says that it has all infrastructure that needs to achieve: unlimited layers, compositing, chroma work, wire and rig removal, CGI, credit titles, supers, graphics, animation, 3D modelling etc using shake, combustion, smoke, after effects, 3D Max & Maya. Shemaroo also claims to be HD ready. This can offer HD Telecine, editing, noise reduction,colour grading and HD archiving on Panasonic D5 or Sony SRW format or on any data tapes. |
Shemaroo Entertainment VP studio Hemant Karani says, “We belong to this entertainment industry and have grown with it. We would like to return back to this wonderful industry by being a facilitator of state-of-the-art studio facilities. After visiting umpteen international facilities we have selected the best equipment brands today and the best configurations to delight our film industry customer friends. “We can fulfill all their demanding requirements and are in a position to give them the best technical and professional services.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
