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Sify announces online voting for ‘Indian Idol 3’
MUMBAI: Sify.com has announced a tie-up with Sony Entertainment Television to conduct online voting at its Sify Iway chain of cyber cafes on the official website for the Indian Idol 3 – www.indianidol.sify.com |
As the official website partner, Sify.com will web cast Indian Idol 3, and showcase exclusive content from the show, behind the scenes video clips, the latest happenings from the show. Users can go through the contestant profiles, videos and photo galleries. The portal will also be conducting exclusive videoconferences and exclusive web chats with the participants, judges and other celebrities where fans of the show will win a chance of interacting with their favourites. |
| Commenting on Sify.com‘s association with Indian Idol 3 , Sify president portals V. Sivaramakrishnan, said, ” This association with ‘Indian Idol 3‘ augments our leadership in making reality TV shows available on the Internet. Sify.com as an interactive medium also allows consumers the opportunity to vote online as well as interact through polls, message boards, chats etc. We wish to provide our audience their daily dose of entertainment at their convenience, consequently increasing the number of Internet users in our country.” The website will also give a chance to the fans of the contestants to interact with other fans through contestant fan clubs where users can post messages and interact with other members to share opinions and trivia. Users will also be invited to send in their recap of episodes as well as personal messages, wishes to their contestants, which will be read out on air during the show on Television. The users can also participate in the contests and win passes to watch the show and get an opportunity to meet their favourite contestants. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
