Hindi
Aditya Chopra to start directing again
MUMBAI: Eight years since his last direction, Aditya Chopra is back helming a Yash Raj Films (YRF) production.
Even as his directorial debut Dilwale Dulhania Le Jayenge continues its record-breaking run in its 13th year, Aditya is ready to direct his third film.
After directing his second film, Mohabbatein, back in 2000, Aditya had taken a conscious break from direction to set up and develop India‘s first studio model making YRF a name to reckon with. In the years that followed, YRF, under the keen eye of Aditya, produced such blockbusters as Dhoom, Dhoom 2, Hum Tum, Bunty Aur Babli, Salaam Namaste, Fanaa and Chak De! India. While Aditya was the creative producer in all these films, he even wrote his father Yash Chopra‘s directorial venture Veer-Zaara in 2004, as well as the stories of other films.
Aditya‘s third directorial venture will be titled Rab Ne Bana Di Jodi with Shahrukh Khan in the lead.
In this new film, Aditya will introduce a new girl opposite King Khan. The hunt for the girl is currently in progress.
Rab Ne Bana Di Jodi, to be produced by Yash Chopra, will be written and directed by Aditya Chopra. Shooting for the film will commence in May, and it will release by the end of 2008.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
