MAM
Miraj Cinemas ignites Ghaziabad with its new multiplex
Mumbai: India’s fastest-growing and third-largest national multiplex chain, Miraj Cinemas announce the opening of its latest cinematic gem on the 2nd floor of Ansal Plaza at Vaishali, Ghaziabad in the national capital region. This marks the eighth property to Miraj Cinemas’ lineup in Delhi NCR, contributing to 23 screens in the region. This growth reinforces the company’s steadfast dedication to delivering cinematic experiences to its valued patrons.
Miraj Cinemas aims to enhance the movie-watching experience with its new three-screen multiplex. Each auditorium boasts cutting-edge projection systems, promising a visual feast that dances harmoniously with an immersive sound experience. The interiors are dripping with sophistication for all movie buffs. The meticulously crafted lobby is the gateway to a cinematic adventure seamlessly blending eye-catching visuals with a warm, inviting atmosphere.
On this occasion, Miraj Entertainment Ltd managing director Amit Sharma said, “Step into the mesmerizing world of Miraj Cinemas at our newest addition, Miraj Cinemas Ansal Plaza Vaishali. Feel the charm of bright and clear visuals and best-in-class sound system and indulge in gourmet delights at our Chef’s Corner. Get comfy in plush seats designed for pure movie magic and lose yourself in the meticulously crafted lobby, where every detail is an invitation to escape into a cinematic extravaganza. This is just the beginning! Exciting developments are on the horizon for Delhi NCR as three more multiplexes are in the pipeline, poised to inject extra excitement into this lively region. But that’s not all – brace yourselves for an even more enchanting cinematic experience next year, as Miraj has plans to spread the magic of movies to more places! Stay tuned for the unveiling of new cinemas in Chennai, Kozhikode, Patiala, Ludhiana, Indore, Alwar, Agra, Jamshedpur, and many more. With over 50 screens in fitout, Miraj is all set to redefine the landscape of entertainment, promising a spectacular and immersive cinematic journey for audiences nationwide!”
The newly opened multiplex introduces movie enthusiasts to the culinary wonders of Miraj Cinemas’ Chef’s Corner experience blending gourmet delights with the traditional movie outing. The menu is a delightful fusion of flavours, catering to every palate. With a seating capacity for 846 movie enthusiasts spread across three screens Miraj Cinemas’ Ansal Plaza multiplex caters to diverse preferences. Screen 1 welcomes 247 viewers, Screen 2 accommodates 212, and Screen 3 boasts seating for 365. The facility includes 85 plush sofas to take your movie-watching experience to the next level.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
