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Dentsu & Nintendo team up to offer video on Wii players
NEW DELHI: Dentsu, the Japanese advertising agency, is set to partner with game maker Nintendo Co to launch a video distribution service on Nintendo‘s Wii console in an attempt to gererate further revenues. According to Denstu spokesperson, the two companies are planning to offer cartoon and other programmes created for the service with an aim to differentiate it from other online content delivery operations. Also, viewers will need to shell out a certain fee to see some of the new programmes, while others will be offered free of charge accompanied by advertisements. Nintendo has sold 34.6 million Wii consoles as of the end of September, far outselling Microsoft Corp‘s Xbox 360 and Sony Corp‘s PlayStation 3. The Wii consoles features a motion-sensing controller that looks like a TV remote control, Currently, Nintendo Wii players allows users to surf the Internet, shop online, organise digital photos and communicate with other Wii-using friends. While the new service in Japan will be made available next year, the companies are yet to take a call on their expansion plans in the international arena.
However, the two firms are yet to decide the kind of programmes they will offer.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
