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NDS supplies solutions for AT&T Cruisecast service
MUMBAI: NDS, which provides technology solutions for digital pay-TV and RaySat Broadcasting Corporation (RBC), has been chosen by RBC to enable the secure delivery of AT&T CruiseCast mobile TV service, a new source of entertainment for people on the road. The AT&T CruiseCast service will provide 42 channels, 22 satellite TV  |
The complete NDS solution for RBC includes VideoGuard conditional access technology, MediaHighway middleware and electronic programme guide (EPG). These solutions ensure that AT&T CruiseCast services are securely delivered to subscribers and enable RBC to expand services for its subscribers in the future. NDS will additionally provide end-to-end system integration services to RBC, and its EPG will be implemented in the in-car receiver. The AT&T CruiseCast mobile TV service will include a variety of kids and family, documentary, music, comedy, news and sports programming at launch. The AT&T CruiseCast service will enable families, commuters and mobile professionals to watch the same type of television The AT&T CruiseCast service was created through the collaboration of RBC and telecommunications company AT&T. RBC, a privately held US company, is working with the business development group at AT&T to introduce the new product to the marketplace. The service will be available this Spring. NDS Americas VP, GM sales Jesper Knutsson says, “NDS provides content security and advanced applications for our customers around the world, and this collaboration means that we are able to extend that delivery from the living room to family vehicles.” “NDS has demonstrated its clear expertise in the global digital TV solutions market, so selecting them as our partner was a natural choice. With the combination of RBC, NDS and AT&T, consumers will be able to enjoy a remarkable in-car live TV experience,” RBC COO Michael Grannan adds. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
