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Dish TV launches special Onam offer in Kerala
MUMBAI: Dish TV, the Essel Group-owned direct-to-home (DTH) company, has announced a special festive offer for its customers in Kerala on the occasion of Onam. As part of this offer, all new subscribers of Dish TV will get subscription of the ‘South Gold pack’ for three months plus recharge free benefit of Rs 300 with every purchase of a new Dish TV connection. Dish TV COO Salil Kapoor said, “On the auspicious occasion of Onam, we welcome the spirit of festivity and celebration with a value proposition for our customers in Kerala.”
The offer will be available in four language bouquets – Tamil, Telugu, Kannada and Malayalam. The customers can opt for any one of these languages.
South Gold Pack offers 155 channels and services and customers will get all sports channels (ESPN, Star Cricket, Star Sports, Ten Sports and Zee Sports), all cartoon channels (Cartoon Network, Pogo, Animax, Nick, Jetix, Hungama and Disney), English and Hindi movie channels (HBO, Star Movies, WB, Pix, Zee Studio, Filmy, Zee Action, Zee Premiere and Zee Classic) and all infotainment channels (History, NGC, Animal Planet, Discovery) through this limited period offer.
Dish TV will levy an additional installation charge of Rs 200.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
