Applications
NEC Electronics introduces new SoCs for STBs
MUMBAI: NEC Electronics has announced the availability of a new image-processing solution, the EMMA3TMSL/P system-on-chip (SoC) based on NEC Electronics’ enhanced multimedia architecture (EMMA) platform.
EMMA3SL/P SoC is a set-top box (STB) device compliant with H.264 high definition (HD), the next-generation image-compression standard, as well as the multi-format video support used for the increasing number of worldwide internet-protocol television (IPTV) STBs such as DivX, VC-1, and WMV. The new SoC is also the first among the company’s EMMA products to support China’s audio/video standard (AVS).
The EMMA3SL/P device is an image-processing SoC that integrates key functions needed to receive and decode digital broadcasts, including MPEG-2 HD audio/video decoders, transport-stream demultiplexers, as well as display controllers for enhanced display and graphics features.
The new SoC includes features like multi-format video support for IPTV STBs, in addition to support for the H.264 HD standard and China’s AVS; integrated enhanced security features; and 20 percent reduction in the number of on-board pins compared to the company’s existing products, due to the high level of function integration.
Digital audio/visual (AV) applications are a strategic business focus for NEC Electronics, and the company is actively promoting chips for this market segment. Having released the first digital broadcasting STB SoC in 1998 under the brand name “EMMA” the company has built a range of digital AV SoC devices since then covering three main areas – STBs, digital TVs and DVD recorders.
With these devices, NEC Electronics reached a cumulative total shipment of 100 million as of April 2009. NEC Electronics introduced two EMMA devices in January 2009, the EMMA3SL/LP and EMMA3SL/L SoCs, to the wider H.264 STB market. Due to specific emerging demand for increased multi-format video especially in Europe, Asia, and Latin America, NEC Electronics announced an expansion of its STB device roadmap with advanced security features and cost efficiency, building on technology gained from previous products.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
