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China Digital TV to provide CA systems to local mobile TV networks
MUMBAI: China Satellite Mobile Broadcasting Corporation (CSM) has selected China Digital TV Holding to provide conditional access (CA) systems to mobile TV networks throughout China. CSM is a company under the China‘s State Administration of Radio, Film and Television (SARFT). |
The system installation is expected to be completed by the end of 2009. Post installation of head-end systems, China Digital TV will provide terminal-end solutions, which are compatible with handheld devices on the market, to local CSM operators on demand. China Digital TV has deployed simulcryption projects in 10 provinces and regions including Beijing, Shanghai, Tianjin, Jilin, and Liaoning, and expects to be present in all 31 provinces across China by the end of 2009. “We are extremely proud to be a CA provider in this landmark national project. The partnership with CSM has created another future revenue source for us, and we are excited by the possibilities of the promising mobile TV market in China,” said China Digital TV president Dong Li. “CMMB‘s rapid development over the past year demonstrates the government‘s determination to push the mobile TV industry forward. Industry experts expect the total mobile TV subscriber base to increase into the tens-of-millions within three years,” said Li. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
