Applications
TV has arrived at an inflection point: Intel
MUMBAI: The television, both the device and the experience, has arrived at an inflection point. In keynote addresses at the Intel Developer Forum in the US, Intel executives Eric Kim and Justin Rattner discussed what happens and what’s needed when the full Internet converges with broadcast networks. The executives laid out the opportunities, both short- and long-term, to make the TV experience more visual, more personal and more interactive. | |
Kim, who is senior VP, GM of Intel’s Digital Home Group, took the wraps off the Intel® Atom processor CE4100, the newest system-on-chip (SoC) in a family of consumer electronics (CE) media processors, and announced efforts with several key industry players including Adobe, CBS, Cisco and TransGaming which are helping to make the vision of interactive TV a reality in the short-term. He says, “At the center of the TV evolution is more processing power, which we deliver with the CE4100 media processor, built on the Intel Atom core and optimized for IPTV digital set-tops, connected media players and digital TVs. “With its performance and high-resolution graphics capabilities, CE manufacturers and software developers now have a platform for real innovation.” According to Intel CTO Rattner, innovation will accelerate in the next few years. “By the year 2015, you can expect 15 billion consumer devices capable of delivering TV content with billions of hours of video available. We’ll need much more sophisticated ways to organise content and provide it on demand. Intel Labs researchers are working on evolving technology so people can get the TV content they want, when they want it and wherever they want it.” 3-D, Advanced Graphics and More : As consumer devices deliver more and more TV content, developers will need to blend together video, 3-D animation and rich graphics. And in turn, the importance of graphics and audio/video decoding in CE platforms becomes increasingly critical. Kim disclosed that Intel and Adobe Systems are working together to port Adobe Flash Player 10, a key tool for content developers, to the new family of SoC media processors. This will result in future CE devices that are optimised for playback of graphics and H.264 video to enable for the first time a wide array of Flash Player 10-based applications on the television. 50 copper-based cables on the set of a 3-D shoot today could be replaced with a single optical cable with Light Peak technology. In addition to its extreme speed, Light Peak technology has the unique ability to simultaneously transport multiple existing I/O protocols. Personal TV, Intelligent Networks Delivering interactive product placements, games and on-demand video on non-traditional TVs, such as digital connected CE devices, will require innovation in how that content is actually distributed from TV service providers. Joining Kim on stage was Cisco’s vice president of video product strategy, Service Provider Video Technology Group Malachy Moynihan. He discussed how the company is helping service providers evolve their current networks to a medianet, which integrates the best elements of the existing broadcast infrastructure with carrier-grade IP networks to provide such new services as unified video experience. | |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
