Applications
Prime Focus launches web-based asset management service
MUMBAI: Prime Focus Technologies (PFT) has launched a web-based media asset management service ‘Clear‘ to help film studios, broadcasters and advertisers to efficiently manage their content and workflows. The service manages the entire lifecycle of content from production to distribution and offers a secure, fast and reliable digital delivery platform for advertising and entertainment content. |
PFT has also launched ‘Clear‘ Live, a video-on-demand (VOD) package and creation service that can deliver custom VoD packages from live feeds in less than three minutes to new media platforms – including web, mobile, IPTV and catch-up TV. |
It allows organisations to preserve content and manage workflows that span geographies, helping advertisers and ad agencies roll out global or regional print and television advertising campaigns. ‘Clear‘ provides custom support for client business driven meta data models, processes, workflows and applications.
Said Prime Focus Technologies President and CEO Ramki Sankaranarayanan “In the digital media world, the management of content, processes and interactions is key. With ‘Clear‘, such workflow items can be managed across locations and the platform is customised to increase productivity. This is particularly pertinent at a time when companies are looking to cut costs and generate new revenue streams, while changes in the way content is produced and managed call for increased collaboration and efficiencies.”
‘Clear‘ ensures that content is available across time zones and geographies without the need for round-the-clock IT support staff. It‘s built on open standards, enabling integration with in-house systems and software, and is composed of four main components.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
