Hindi
DTH impact: Multiplexes stop screening of Main Aurr Mrs Khanna
MUMBAI: The shortened release window on DTH is beginning to have its impact on the multiplex business. The airing of Sohail Khan‘s Main Aurr Mrs Khanna on the DTH platform just four days after its theatrical release has peeved multiplex owners so much so that they have pulled out the film from its second-week run.
While multiplex operators were against the release of the film on DTH on a
pay-per-view scheme thinking producers should not exploit two revenue models at one go, the producers were of the view that the film‘s showing on the new delivery platform would not impact multiplex revenues; it would, on the other hand, help fight piracy.
Following this complication, multiplex operators have stopped screening Main Aurr Mrs Khanna. Says Fun Cinemas COO Vilkas Kapur “As it is, the film was not doing well and with the airing of Main Aurr Mrs Khanna on DTH from 20 October, we found a considerable fall in the footfalls. Thus in our best interests, we decided to stop screening the film.”
Agrees Cinemax COO Devang Sampat, “Initally when we heard about the film being aired on the DTH platform, we had voiced our concern. But when we saw that they were going ahead with it, we decided to stop showing the film from the second week.”
Justifying the decision to air Main Aurr Mrs Khanna on the DTH platform, UTV Motion Pictures CEO Siddharth Roy Kapur says: “Producers need to be able to monetise whatever revenue streams come their way. Though DTH is an emerging revenue stream, it is not close to a theatre release. It‘s another revenue stream to monetise and we are tapping it.”
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
