Applications
AdWords, StatsJunky to build profitable campaigns in record time
MUMBAI: AdWordAccelerator has partnered with StatsJunky to provide advertisers and affiliate marketers with the right combination of technology for efficiently building and optimising profitable campaigns for Google AdWords.
AdWordAccelerator is an AdWords keyword research tool while StatsJunky is a conversion tracking tool for PPC.
Said AdWords keyword research expert Stephen Juth, “By combining AdWordAccelerator with StatsJunky, advertisers now have a way to go from initial keyword research to AdWords campaigns optimised for the greatest return on investment in record time.”
Interestingly, according to Jupiter Research‘s US Paid Search Forecast (2008 to 20013), average keyword prices are set to rise more than 25 per cent over the next five years.
Today, one of the most commonly reported problems among Google advertisers is the ability to make their campaigns profitable enough for their business goals.
Due to more competition and rising costs, many PPC advertisers and small business owners have given up on Google AdWords altogether. Instead, they are focusing their time and attention on other marketing channels such as Facebook ads, video syndication, third tier search engines and Twitter.
AdWordAccelerator, combined with StatsJunky, aims to help resolve these challenges by providing a fast and effective solution for advertisers that will enable them to increase their RoI while spending less time on the construction and optimization process of AdWords, claim the campainies in a joint statement.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
