Kids
MTV Exit wins APac Child Rights Award
MUMBAI: MTV Exit (End Exploitation and Trafficking) has won this year’s Asia-Pacific Child Rights Award for producing the music videoAll I Need for Radiohead.
The video gives an insight into the realities of exploitative child labour and shows that we are all touched by it no matter where we live and that we all have a role to play in ending child exploitation and trafficking.
Created by the Cable and Satellite Broadcasting Association of Asia (Casbaa), ABU and Unicef in 2001, the award is given annually to the best television programme on child rights issue produced in the Asia Pacific region. This year, the award received nearly 40 entries from 15 countries including India, Australia, Bangladesh, China, Hong Kong, New Zealand and Thailand.
Radiohead, an alternative rock band from the UK, gave MTV Exit the right to use All I Need off their In Rainbows album and to produce the official video for the single as a way to reach young people and show them the realities of trafficking and exploitative child labour.
The music video is shown in split screen: one side depicting a day in the life of a young boy from an affluent country; the other showing the day in the life of a boy being forced to work in a sweatshop.
MTV Exit campaign director Simon Goff says, “The idea of fusing a social message into a creative format like a music video was something that we had wanted to experiment with for some time. By integrating the message into this format, we could reach many more people than if we created a standard public service announcement.”
This music video is part of the MTV Exit campaign, in partnership with the United States Agency for International Development (USAID), to raise awareness and increase prevention of human trafficking.
Casbaa CEO Simon Twiston Davies says, “Broadcast platforms of all kinds are one of the most powerful tools for educating and promoting child rights issues. On behalf of the industry, Casbaa salutes the on-going participation of broadcasters from across the Asia Pacific region in this year’s Award process.”
The winning entry was selected by a panel of jurors made up of television producers and industry representatives. They included Hitoshi Furukawa of Children‘s Programmes Department of NHK Educational Corporation (Japan), Bella Stjerne of SVT Sveriges Television (Sweden), Aparna Sanyal of Mixed Media Productions (India), Jesse Stern of InFocus Asia (Thailand), Syahrizan Mansor of Nickelodeon (Singapore) and Virginia Lim of SPE Networks (Singapore).
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
