MAM
Ignite Mudra adds three clients
MUMBAI: Ignite Mudra has bagged creative duties for three new business – Delhi-based Okaya Batteries, Vinsura (part of Vinsura Winery) and Ahmedabad-based Dishman Pharmaceuticals and Chemicals Ltd.
“It has been our tradition to create new brands from scratch and at Ignite Mudra we‘ve always strived to create epic brands out of great business ideas. Our structured understanding of category and consumer were both appreciated by clients. This instantly helped put valuable thoughts into concrete and executable plans,” says Ignite Mudra president Chandan Nath.
Operating in the Indian inverter battery market, Okaya Power is credited with pioneering the effort of branding this previously unbranded market and providing consumers with a wide range of inverter batteries.
“Today, success in business is critical to understanding that it is a P2P world i.e. People to People. The application of this starts at the business conceptualization stage itself.
While I find Ignite Mudra competent in its work and launching products from the scratch, I find a strong match in our wavelengths. We consider Ignite Mudra as our partners in progress in shaping our dream of being a global communications group by 2015,” says Okaya head Rajesh Gupta.
Vinsura Winery (previously known as Sankalp Winery) aims to lift its market share from 6-8 per cent to 30 per cent.
Ignite Mudra Ahmedabad has teamed up with Dishman to provide complete business solutions, ranging from product potential identification to communication.
Dishman Pharmaceuticals and Chemicals Ltd is a manufacturer of quats. Apart from this, they also have an established portfolio of quats, specialty chemicals, vitamin D3, cholesterol and cholesterol derivatives. It also specializes in pharmaceutical outsourcing.
Dishman Pharmaceuticals and Chemicals head Arpit Vyas says, “Entering the Indian consumer and wellness market is a very natural progression for Dishman. The vast B2B experience and technical know-how has paved the way for Dishman Disinfectants as a definitely possible venture. Ignite Mudra, with their expertise in establishing and fuelling brand growth were identified as the appropriate partners for the new venture.”
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
