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Hungama Digital Media appoints Pradeep Singh as GM – North
MUMBAI: Digital and mobile entertainment company Hungama Digital Media has appointed Pradeep Singh as general manager – North (India).
In his new role, Singh will be responsible for developing and managing sales for the integrated media function at Hungama. He will be reporting to Niloufer Dundh, head of integrated media.
Prior to Hungama, Singh was AVP – online at Zee News Ltd.
Hungama Digital Media COO Siddhartha Roy said, “The northern region is bustling with interesting opportunities and we are glad to have Pradeep on-board. His deep understanding of media sales will drive the various initiatives skewed towards integrating digital services with traditional media practices.”
Singh comes with close to 11 years of industry experience focusing on marketing and sales at various organisations. Apart from Zee News, Singh has also worked with media houses such as HT Media Ltd, Business Standard, Business India and The Pioneer.
“The number of people in India are accessing new age media is phenomenal. These are exciting times for marketers to innovate and create interactive promotional concepts. With Hungama’s expertise on the digital medium, it will be interesting to work with different brands and create newer forms of digital promotions,” Singh said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
