MAM
Vizeum India bags media duties of Essar Corporate
MUMBAI: Vizeum India, part of the Aegis Media Group, has bagged the media duties of Essar Corporate. Essar had several media agencies pitching for its multi-crore media business to effectively manage the company‘s communication investment.
Says Essar head corporate brand Sandip Sen, “We chose Vizeum after a robust media pitch which saw participation of many players. Vizeum‘s strategic thinking and communication perspective, in addition to buying, planning and their commitment to our business, was the deciding factor.”
Avers Vizeum Media India MD Indian sub-continent S Yesudas, “We are extremely delighted with this important win. I thank Essar management for appointing us as their partners and we look forward to adding might and muscle to their communication investments. This has been one of the most detailed pitch processes, lasting for over two months and this win speaks volumes about the strength of our product and people.”
Aegis Media chairman India and CEO South East Asia Ashish Bhasin adds, “This win is another feather in Vizeum‘s cap. I welcome Essar into the Aegis family and it is gratifying to see how Yesudas has created a credible media agency from scratch within a very short span. I am sure more and more clients will soon gravitate to the Vizeum offering of connecting with consumers.”
This is the Vizeum‘s fourth new business win in five weeks. Over the last five weeks, the agency has also won the Luxor/Parker Group, Giovani and BSA Motors.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
