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IPTV subscriber base expected to grow by 51% in APac
MUMBAI: The subscriber base of IPTV in the Asia-Pacific region is expected to grow by 51 per cent this year closing at 9.4 million users and accounting for 37.6 per cent of the global subscribers, reveals research and consulting firm Frost & Sullivan.
A new analysis from Frost & Sullivan titled ‘Asia-Pacific IPTV Update‘ finds that the IPTV subscriber base in the region would grow at a compound annual growth rate (CAGR) of 24.6 per cent between 2009 and 2014 and, by the end of 2014, would climb to an estimated 23.5 million subscribers.
In 2008, only eight Asia-Pacific territories had commercial IPTV offerings namely India, China, South Korea, Hong Kong, Taiwan, Japan, Thailand and Singapore and subscribers stood at 6.27 million.
Vietnam launched IPTV services this year while countries like Malaysia, Indonesia, Australia and New Zealand are expected to roll out IPTV services in the next 12 months, with a launch in the Philippines slated for 2011.
Says Frost & Sullivan industry analyst Adeel Najam, “”The key considerations for IPTV‘s success are broadband penetration levels and low pay-TV presence.”
Najam believes that as much as 62 per cent of the IPTV subscriber net additions from now until 2014 will come from emerging markets like India, China, Indonesia, Vietnam, Thailand and the Philippines.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
