Applications
Google sites attract 10.5 billion views in October
MUMBAI: comScore, in its October 2009 data, has revealed that more than 167 million US internet users watched online videos during the month.
Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google sites accounted for 38 per cent of videos viewed online by Americans.
More than 167 million viewers watched an average of 167 videos per viewer during the month of October.
Google Sites continued to rank as the top US video property in October with 10.5 billion of its videos viewed. YouTube.com accounted for nearly 99 per cent of all videos viewed on the Google sites.
Hulu ranked second with 856 million videos viewed (3.1 per cent) followed by Microsoft sites with 451 million (1.6 per cent) and Fox Interactive Media with 446 million (1.6 per cent).
In October, Tremor Media ranked as the number one video ad network with a potential reach of 75 million viewers, or 45 per cent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 68 million viewers (40.4 per cent penetration) followed by Broadband Enterprises (BBE) with 67 million viewers (40.0 per cent).
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
