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SES orders four new satellites from Astrium
MUMBAI: Global satellite operator SES and Astrium, a wholly-owned subsidiary of EADS, have announced that SES has ordered four multi-mission satellites from Astrium to provide replacement as well as incremental capacity for its SES Astra and SES World Skies divisions.
The new satellites, to be designated Astra 2E, Astra 2F, Astra 2G and Astra 5B, will allow the release of the existing satellites at two orbital positions (28.2 and 31.5 degrees East) and add new capacity as well as fleet deployment flexibility for the SES group over the coming years.
The satellites are scheduled for launch in several steps between 2012 and 2014. The design life of each satellite is 15 years.
SES president and CEO Romain Bausch says, “This important investment in new satellite capacity will enhance the prominence of SES Astra’s 28.2 degrees East position, mainly for the UK and Irish markets, and improve coverage of Eastern Europe from 31.5 degrees East.
“It will also allow SES World Skies to extend its offer to the African and Middle Eastern markets. By adding significant flexibility and improved functionality, these new satellites will allow SES to further drive its DTH, DTT, enterprise and broadband businesses while consolidating space assets and strengthening the international reach of the group.”
The four new satellites will be built on a Eurostar E3000 platform, the latest version of Astrium’s Eurostar series which has proven to be highly reliable in commercial service. A total of 60 Eurostar satellites have been ordered to date. SES has already ordered three Eurostar E3000s: Astra 1M, which entered into service one year ago; Astra 3B, ready for launch early next year; and Astra 1N, which was ordered last year and is currently under construction.
Astrium CEO François Auque says, “Astrium is extremely proud to have been selected by the world’s premier satellite operator, and I would like to profoundly thank SES for their confidence. Following a rigorous selection process among the world’s leading satellite manufacturers, Astrium demonstrated that it offered the best solutions for SES. The decision to order four satellites in a single contract increases Astrium’s long-term standing as a market leader in satellite production.”
Three of the new spacecraft, Astra 2E, Astra 2F and Astra 2G, will serve to deliver next generation broadcast, VSat and broadband services in Europe and Africa, and will carry Ku-and Ka-band payloads at 28.2 degrees East.
The Ku-band capacity will allow SES Astra to enhance and secure its existing offering to major Direct-to-Home (DTH) markets in the UK and Ireland. With a Ku-band payload specifically designed to meet the requirements of some of Europe’s largest DTH broadcasters, the satellites will have spot beam and pan-European beam switching capabilities to accommodate both pay-TV and free-to-air broadcasters, and to provide these customers with increased functionality.
SES Astra customers in this region include BSkyB, BBC, ITV, Freesat, Channel Four, UK TV, Virgin Media, Five, MTV and Discovery. The Ka-band payload will allow SES Astra to develop next generation broadband services in Europe, including its growing Astra2Connect product.
Astra 2E, Astra 2F and Astra 2G will also include replacement and new capacity for the SES World Skies division, serving the African and the Middle Eastern markets with Ku-and Ka-band capacity. The new capacity will provide continuity of service and expansion opportunities for customers that are today already using the Astra 2B steerable beam over West Africa, as well as for new customers.
Astra 5B will be deployed at the orbital position 31.5 degrees East, extending SES Astra’s transponder capacity and geographical reach over Eastern European and neighbouring markets for DTH, Direct-to-Cable (DTC) and contribution feeds to Digital Terrestrial Television (DTT) networks.
SES’ orbital position 28.2 degrees East is currently served by the Astra 2A, 2B and 2D spacecraft. The 31.5 degrees East position is currently served by Astra 2C.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
