MAM
Castrol to sponsor Euro 2012
MUMBAI: Castrol has continued to strengthen its position in football by signing a partnership with Uefa to sponsor the Euro 2012 tournament, which will be jointly hosted by Poland and Ukraine.
The new agreement awards the global lubricants company a worldwide rights package for the duration of the Uefa Euro 2012 tournament.
As sponsor of the event, Castrol will continue to use their analysis, technology and innovation to provide insights into winning performances and add value for football fans across the globe.
The brand will build on a successful Uefa Euro 2008 sponsorship, for which it created the Castrol Index – a system that uses highly accurate playercam technology to objectively analyse and compare the performance of each and every player throughout the tournament.
The announcement bolsters the company’s current portfolio of football sponsorships, which includes the upcoming 2010 FIFA World Cup™ in South Africa and the 2014 Fifa World Cup in Brazil, and a comprehensive ambassador roster including Cristiano Ronaldo and Ars?ne Wenger.
Castrol will begin its activation programme for Uefa Euro 2012 around the draw on 7 February 2010 by launching the Castrol Predictor, a tool that measures team and player performance to predict which teams will ultimately qualify for the final sixteen.
Castrol global ambassador Ars?ne Wenger says, “The Castrol Index brought a new dimension to analysing player performances during EURO 2008. For the first time, fans were able to objectively monitor and compare how players were performing, giving them a new and interesting viewpoint. I look forward to seeing the Castrol Index develop for EURO 2012.”
Says Castrol senior VP for Lubricants, Mike Johnson, “European football is amongst the strongest in the world, with an appeal that reaches far beyond the continent, so we’re delighted to be able to continue our long term commitment to football with this new association.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
