MAM
Mahindra Holidays to sponsor Yuki Bhambri
MUMBAI: Mahindra Holidays and Resorts India (MHRIL), a leisure hospitality provider, will sponsor Indian tennis star – Yuki Bhambri.
As per the arrangement, MHRIL will sponsor Bhambri for a period of five years.
MHRIL MD Ramesh Ramanathan said, “Our brand experiences and Holiday services revolve around delighting the family. To the world Yuki is World’s No. 1 Junior player; to us he represents the children in families who are one of the biggest beneficiaries of the holiday experiences that we create.
” We believe that he has the potential to dominate the Pro circuit, too. We are proud to be the first Indian corporate to have come forward to sponsor him in his journey forward.”
Bhambri is the first Indian to win the Junior Australian Open in 2009. He also has won five ITF events in 2009. He won the Orange Bowl title in 2008.
A former world number one junior tennis player, Bhambri has consistently been in the top 20 since early 2008.
Bhambri says, “I am grateful that Mahindra Holidays have come forward to sponsor me. For young players like me, a serious and committed sponsor means opportunity to showcase our talent at more tournaments. I am happy to be associated with the brand. I would love to holiday at Club Mahindra resorts with my family whenever I get breaks from the circuit.”
For the sponsorship, Mahindra Holidays will avail of promotional and advertising rights in association with Bhambri for their brand “Club Mahindra”.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
