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Makarand Palekar quits ESS, joins One Alliance as SVP sales and affiliate services
MUMBAI: MSM Discovery, the distribution company that operates under the One Alliance brand, has appointed Makarand Palekar as senior vice president – sales and affiliate relations.
As a key member of the senior management team, Palekar will be responsible for the all-India sales and affiliate relations.
Prior to MSM Discovery, Palekar was with ESPN Star Sports where he was heading sales.
“We are delighted that Makarand has joined us. He brings with him a rich experience of distribution and is a man behind many success stories in the past,” says MSM Discovery president Rajesh Kaul. “I am thrilled that he has joined us at a time when we are poised to achieve an explosive growth. He has excellent team management skills and the right combination of experience and expertise to guide the team to achieve greater heights.”
Palekar comes with over Years of experience. “TheOneAlliance is the next logical step in my career. I look forward to working with the team to drive the business to another level.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
