Event Coverage
Indian ad industry to grow at 14% CAGR to Rs 426.9 billion by 2014
MUMBAI: The Indian advertising industry is set to grow at a CAGR of 14.1 per cent to touch Rs 426.9 billion in 2014, says a recently released Ficci-KPMG report.
The report notes that amidst an uncertain economic environment and low industry sentiment that prevailed in 2009, the Indian advertising industry managed to almost sustain its media spend levels of 2008, falling marginally by 0.4 per cent to stay at Rs 220.3 billion (Rs 221.2 billion in 2008) for the calendar year.
With the market picking up in the second half of 2009, the advertising industry is expected to grow by 12 per cent in 2010 to reach Rs 246.9 billion.
“While the worldwide advertising forecast for 2009 was estimated to fall by 5.5 per cent, Indian advertising revenues were not subjected to similar reductions. The marginal fall of 0.4 per cent was not pervasive across media platforms,” the report notes.
Television and Internet advertising managed a growth of 7 per cent and 25 per cent respectively, whereas other platforms registered a de-growth of over 5 per cent.
The year 2009 brought in focus on the bottom line margins and greater consciousness on discretionary spend amongst advertisers.
In segment wise distribution, television is expected to garner a greater percentage of the total advertising revenues and constitute the largest share of the overall media spend eventually.
While print continued to dominate advertising spend in 2009, it lost a fraction of its overall market share to other mediums. Despite a 4.6 per cent fall in advertising revenues, agencies continue to be bullish on print advertising in 2010 and 2011, the report states.
In 2009, with declining spot rates and an increased focus on market expansion, the total number of advertisers increased by 7 per cent on print and 11 per cent on television. Compared to 2008, both regional print and television gained a larger share of advertising volumes while national players marginally lost their hold.
Some interesting points in the report are that the advertising spends by Real Estate, InfoTech, Financial Services, Retail and Apparel sectors fell significantly in 2009 while that by FMCG, Telecom and Education are believed to have increased over 2008. However, the distribution of advertising spends across categories saw some shift. Several FMCG brands including Coke and Pepsi joined the online advertising platform.
Also, IT and Telecom players continued their digital spend while the share of BFSI sector in online advertising volumes declined. Education, which largely dominates advertising on print media, found coverage on national television and radio. The luxury segment which had until recently restricted advertisements to English newspapers and magazines, saw television and OOH campaigns for niche brands such as Mont Blanc.
For other Asian markets such as Singapore, Hong Kong, China, Japan and Philippines, advertising spend over the last few years has accounted for approximately 1.2 to 3.5 per cent of the GDP. However the share of advertising spends in India remained in the low range of 0.4 to 0.47 per cent. So, with India’s GDP expected to grow at nearly 7 to 8 per cent in 2010, the outlook for the year looks to be more promising with advertising growth returning to double-digit levels.
Event Coverage
Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026
MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.
Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.
A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.
Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.
Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”
“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.
The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.
Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.
