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Dish TV plans to touch 9.5 mn subs in FY’11
MUMBAI: Dish TV has crossed seven million subscribers and hopes to add another 2.5 million this fiscal.
The DTH operator hopes to benefit from the rich line up of sporting events during the year and has come out with a special offer to target this segment.
“We have added two million subscribers in FY‘10 and expect to add 2.5 million this fiscal,” says Dish TV managing director Jawahar Goel.
Dish TV has unveiled a special acquisition offer ‘World Cup Se World Cup Tak‘. In this offer, customers can get a 12-month Gold Pack and set-top-box (STB) for Rs 3190, while a four-month Gold Pack with STB can be purchased for Rs 1690 (with Rs 200 as installation charges).
The DTH operator is offering ESPN Star Sports, Star Cricket, DD Sports, Ten Sports and Zee Sports under the Gold Pack for Rs 210 per month.
“This is ‘World Cup Se World Cup Tak‘ offer that we have launched as there are many sporting events,” Goel adds.
The sporting line up includes the IPL, Twenty20 World Cup, Fifa World Cup, ICC World Cup hosted in India, the Champions League and Commonwealth Games.
In a bid to control the churn rate, Dish TV has launched special offers, launching a new recharge offer for its Silver Saver and Gold Saver subscribers. Customers will get four months worth of subscription by paying recharge for three months.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
