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Cabinet clears partial plan for digitisation of Doordarshan
NEW DELHI: With the cabinet giving the green signal on the proposal for digitalisation of transmitters and studios in the Doordarshan network during the 11th Plan, Prasar Bharati has got a plan allocation of Rs 6.20 billion to begin work on 40 digital terrestrial transmitters and other equipment.
The approval by the Cabinet Committee on Infrastructure covers the networking of DTT through satellite, augmentation of Digital Media centers (DMCs) by providing the following: equipment and facilities for maintaining the digital infrastructure; five sets of digital measurement equipment at zonal offices; 60 UPS at High Power Transmitters to ensure uninterrupted power supply, R&D and Training; digitalisation of 31 partially digitalised and 8 analogue studio centers; digitalisation of archiving facilities; and digitalisation of news automation system and e-governance and IT scheme.
The Cabinet is expected to shortly take up a similar proposal by the Information and Broadcasting Ministry seeking Rs 9.20 billion for All India Radio which is already digitising with the adoption of the DRM standard.
Earlier, Doordarshan had set aside an amount of Rs 12.09 billion of a total approved outlay of Rs 13.69 billion just for digitisation in the 11th Five Year Plan (2007-2012).
DD is expected to take the first major step when it commences beaming in High Definition for the Commonwealth Games 2010.
During a cabinet briefing later, Information and Broadcasting Minister Ambika Soni said: “Digitalisation would enable the people in the remotest corner of the country to receive a higher quality of AIR and DD signals.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
