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Flo TV to enhance its mobile TV service
MUMBAI: Flo TV, a subsidiary of Qualcomm, has announced at the 2010 National Association of Broadcasters (Nab) Show in Las Vegas that it is working to enhance its mobile TV service with new applications that integrate video with Web-based content and social media tools.
The expanded capabilities are in response to the ways in which consumers today are simultaneously viewing and interacting with content.
Flo TV president Bill Stone says, “With consumers’ mobile entertainment habits evolving rapidly, FLO TV will be integrating its current live linear video with relevant, on-demand content and interactive features that complement the programming viewers are watching in real-time. Our innovative, nationwide multicast network is at the heart of this solution and will allow us to distribute live mobile TV and rich mobile media services to a range of new devices – from smartbooks to e-readers and tablets.”
In addition to integrated experiences, Flo TV announced an expanded suite of mobile TV services, including interactive capabilities, pay-per-day and event passes, and time-shifted viewing options. The new features will be available on the Flo TV service across a range of mobile devices in the second half of the year.
New service applications will include:
• Interactive features that will enable users to interact with programming and advertising, allowing consumers to click for more information about a show or click to buy an advertised product.
• Pay-per-day passes designed to offer pay-as-you-go flexibility, providing consumers the ability to watch the FLO TV service without committing to a recurring monthly subscription. Event passes will provide an easy way for existing FLO TV subscribers to add premium content such as limited engagement, special events to their programming lineup.
• Time-shifted viewing, or ‘catch-up TV,’ that will allow popular shows to be stored on FLO-enabled mobile devices, thereby granting viewers the ability to watch their favorite shows on-demand, even outside of a coverage area.
At a time when mobile devices such as smartphones, e-readers and tablets are proliferating and data consumption is increasing, FLO TV’s nationwide network can alleviate cellular network congestion to meet the growing consumer demand for mobile media access across a wide range of devices.
The FLO TV service is currently available on multiple platforms, including mobile handsets and the recently launched Flo TV Personal Television, the first-ever portable digital television with a dedicated network. In collaboration with Audiovox, Flo TV also offers Flo TV Auto Entertainment, an in-vehicle entertainment system that delivers high-quality mobile TV.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
