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Reliance Communications to distribute ICC World Twenty20 mobile content
MUMBAI: With two weeks to go before the West Indian party begins at the International Cricket Council (ICC) World Twenty20 2010, ICC global partner Reliance Communications is set to bring the atmosphere of world-class cricket from the Caribbean directly to the mobile handset.
The official ICC World Twenty20 West Indies 2010 mobile services will include live audio commentary, match action video clips, wallpapers, ring tone, caller ring-back tune, score updates and other features. It will be available for a wide range of mobile devices including the iPhone and BlackBerry.
Licensing Opportunity: To extend the reach of the official services, Reliance Communications is keen to tie up with established mobile operators in key cricket territories so that fans located in the United Kingdom, Australia, India, Pakistan, Ireland, Sri Lanka, South Africa, New Zealand and the West Indies can enjoy the action and excitement of international Twenty20 cricket.
ICC Mobile Rights Protection: The appetite for cricket content delivered via mobile phone is growing rapidly in countries such as India, where internet penetration and even television coverage is not fully developed outside of major cities. However, since the market is still in its infancy there is a general lack of understanding as to what constitutes permissible non-rights holder coverage of cricket and other sports.
To safeguard the value of the ICC mobile rights and to encourage take up of the official services, ICC has issued an advisory notice which explains the process by which interested parties will be able to partner with Reliance Communications. It should be noted that ICC and Reliance Communications will monitor mobile services during the event in the West Indies and may impose legal proceedings against any infringers of the exclusive rights granted by ICC to Reliance Communications.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
