MAM
Delhi Capitals gets new marketing head
MUMBAI: He’s taken a trip from Lucknow to Delhi. Atishay Agarwal has moved on from Lucknow Super Giants as head of digital to Delhi Capitals as head of marketing. Agarwal has 16 years of work experience – from being an editor to being an analyst and anchor and a digital and social media marketer.
According to him, the transition is a both a victory and a breakthrough for him.. “.Over the last decade and more, professionals in content and digital marketing have often been seen as “digital-only” resources rather than integral marketing leaders,” he revealed in a post on linkedin.
“Historically, marketing leadership roles have been dominated by specialists in offline marketing, while digital-first professionals like myself have questioned: “????’? ??? ???? ?? ?????? ?????? ????????” And for very long, I didn’t have any answer whatsoever. It often felt like this is all I could do for the rest of my career!
This opportunity with Delhi Capitals represents a shift – one that I’m incredibly grateful for. It’s a recognition that digital expertise is not different or just a subset of marketing, but a cornerstone of modern marketing. Joining the franchise gives me the platform to learn, grow, and maximise my potential alongside an exceptional team.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
