Brands
Human bags creative design duties for SPAN Wealth
Mumbai : Mumbai-based integrated agency Human, founded by Imran Khan and Chirag Raheja, has just signed on SPAN Wealth as their newest client.
SPAN Wealth is a Mumbai-based wealth management company with over 500 crores of assets under management. The brand offers a gamut of solutions based on the stage of life an investor is in, and aims to partner them throughout their lifecycle of needs.
The agency’s mandate includes creating a new identity for the brand, bringing in timeless sophistications, and creating an impactful, future-facing web presence for the brand.
Commenting on the partnership, SPAN Wealth founder director Anish Vora said “I have known Chirag for a long time and have followed his work extensively. When he informed me that he is starting his own agency, I knew that there would be no one better to entrust with our rebranding needs. Both our companies, SPAN and Human, believe in keeping people at the heart of everything we do – so I hope that this is a long and fruitful relationship which will be beneficial for both parties.”
Human co-founders and directors Raheja and Khan said “SPAN’s approach to wealth management is very refreshing, and their clients are testament to their abilities. More than product pushers, they are guardians of their clients’ wealth. They’re an idea whose time has come. So when Anish reached out to us with a brief, he really put the ‘happy’ in our new year wishes! We’re stoked to partner with SPAN, and can’t wait to deliver beyond their expectations.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
