Applications
UTV World Movies revamps site
MUMBAI: UTV World Movies, which showcases global cinema, has revamped its website.
The features include:
– Drop down menus, excel sheets and maps put to better use
– An intuitive interface for the user to find out what film to watch
– The Cine Map- This helps fans choose the films from the database and learn where they are from
– The Film Club is a lounge
In additon, the schedules are powered by Burrp TV. The site also offers among other things reviews and blogs about all things cinema.
According to UTV, World Cinema has always been considered as something for the elite cinemagoer, with stories and camera angles that twist and turn like the many proper pronunciations of the names of the directors that made them. The Movie-o-Dex aims to put that to rest. Using an interface, an user can now find out what film he wants to watch, with three clicks of a mouse. Once he‘s found a film of his choice, he can share his discovery across social networks.
The CineMap uses the exact geo-coordinates of where the films in the channels database are from. By using a single click interface, users can find films of their favourite genre, country or by the name.
Film Club is a lounge that the broadcaster says extends the experience beyond the virtual realm into the real. This is a place where fans can save their favourite movies using the Watch and Share feature. They can also get invited to World Movies events, play social games and flip through Insignia, the complimentary World Movies magazine.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
