Applications
NDS to unveil products at IBC
NEW DELHI: NDS will demonstrate at the IBC in Amsterdam how its technology makes it possible for today’s operators to deliver content and services in ways that compliment traditional TV distribution and deliver an enhanced viewing experience for the end user.
NDS will present a range of products and solutions designed to enable pay TV operators to maximise the opportunities offered by new distribution models and expanding markets.
The IBC 2010 in Amsterdam is taking place between 10 and 14 September.
As the digital pay-TV market expands, with new business models based on over-the-top (OTT) content delivery and the increased adoption of connected, content-ready devices both in and out of the home, NDS demonstrates how its solutions can help operators not only improve the experience for existing subscribers, but also engage new customers.
NDS will highlight ways in which it enables its customers to optimize on the significant opportunities offered through OTT delivery and the connected environment. As part of this overarching focus, NDS will highlight its capabilities in four key areas of expertise, using its various tools: Enhancing platforms with OTT; Innovation in the User Interface; enabling the experience powering cable, satellite, terrestrial and IPTV deployments, as well as hybrid networks and multi-screen convergence environments; and advanced advertising.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
